Building products at the
scale of Fortune 100.

MIT Technology Review faced declining subscriber retention and unclear content targeting. I led discovery to evaluate and validate Piano.io's fit, defining key use cases and experiments to personalize content and paywalls based on user behavior. The result: higher engagement, increased upgrades, and subscriber growth doubled from 50K to 100K within six months — securing the publication's future.

Mailchimp's developer documentation couldn't keep up with rapid product changes, leading to confusion and rising support requests. I led discovery, defined developer personas, prioritized high-impact updates, and established agile delivery. Documentation improved, support inquiries declined, internal teams refocused on innovation, and the contract was renewed.

Nexstar's digital platforms had inconsistent branding and news-story categorization, making it difficult for editors to organize stories so users could easily find them. I led discovery, aligned engineering, design, and architecture to brand objectives, and delivered a cohesive web and mobile experience — restoring user trust and leadership confidence.

Lyfebulb lacked the resources to build the modern platform its chronic-condition communities needed, putting growth and future funding at risk. I led discovery and a full redesign, shipping disease-specific event tracking and peer-connection features. The platform regained momentum — growing users, unlocking new funding, renewing our agency partnership, and helping members feel seen and supported.

T3 struggled with early digital projects because it treated product work like project management — leading to missed deadlines, unhappy clients, and low developer morale. I introduced discovery-first, iterative product practices, transforming delivery reliability, eliminating contract renegotiations, and establishing T3 as a credible digital product agency.

Halliburton's website was confusing, outdated, and difficult to maintain — frustrating users and overloading support teams. I led discovery, implemented Adobe Experience Manager, redesigned the information architecture, optimized SEO, and trained Halliburton's teams on how to use their new site. Users found content easily, support calls dropped, traffic grew, and leadership gained confidence in managing the site.

I was a key team member in our agile transformation, enabling us to deliver higher-quality, complex commercial print fulfillment systems faster.

Staples' fragmented tools made print estimates slow, error-prone, and dependent on specialists, putting revenue at risk. I defined a vision for a unified, easy-to-use estimation platform, secured alignment, and drove delivery. Estimation speed and accuracy improved, win rates increased, and we delivered $1M+ in new revenue.

As a Business Analyst at vAuto, I owned product roadmaps and led discovery for a portfolio of mobile and web applications that delivered vehicle pricing models for new, used, and auction inventory — guiding teams as Product Manager and Scrum Master.

As a Client Technical Analyst at CDK Global, I owned the vehicle data pipeline from external integrations through downstream usage — improving data quality and compliance so dealers could confidently run e-commerce, advertising, and customer-facing experiences.